In 1998, Staples ran a terrific commercial designed to highlight their dropping prices. But what the commercial also gave us was a wonderful picture of an individual who was working in his strengths.
What are you doing to discover, develop and deliver the passion of the Staples Price Guy?
What are you doing to insure you're hiring people who can do the job, but also want to do the job?
Credits: This commercial was created for Staples by the Cliff Freeman Advertising Agency.
Creative Director: Arthur Bijur
Copywriter: Ian Reichenthal
Art Director: Wayne Best
Agency Producer: Catherine Abate
Account Supervisor: Livia Tuzzo
Advertising Supervisor: Dwight Garland
Production Company: Johns + Gorman Films
USA Director: Jeff Gorman
Producer: Gayleen Sharon
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Coaching, Class, and Collaborator Comments
The Purpose of this letter is to describe the benefits I enjoyed from my coaching experience with Dale Cobb. I had a very specific issue, which I needed help getting over the hump with. Our conversations were very helpful in keeping me on track and getting me to the finish line. I believe that Dale is a keen observer of the human condition and has the ability to reflect back an individuals thoughts and goals as one strives for success. I found the services offered by Dale to be timely and effective. In the future, I am sure I will be presented with challenges that require outside assistance. When that time comes, I will not hesitate to call on Dale for his fresh bright and insightful guidance.
“I would like to take the opportunity to offer my recommendation for Dale Cobb. He has the remarkable ability to clearly listen to a problem, understand the issues and suggest a course of action that satisfies the needs of me and my clients. I cannot tell you how many times his advice was precisely what I needed to close a deal or carefully resolve a difficult situation. He is resourceful and creative in his teaching style. Over all he helped me to be more efficient and successful in my career.”
“Dale gives attention to detail and runs one of the best team meetings I’ve ever seen. He has the keen ability to make complex things seems simple enough that anyone could understand them.”
“Thank you for all your time and encouragement. With your advice and direction, I was able to get a decent job offer. They even complimented my resume.”
Ben Davidson, Visalia, CA
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